Reflection

Like what did i mentioned in previous post, i do think that taking cultural-context into the consideration set when designing a document or advertisement is very important. The particular culture has influences on how the audiences convey the messages. Sometimes, the way the document designers perceive an advertisement may not equivalent to how the target audiences interpret it. Therefore, cultural context may serve as a foundation on how designers should produce a document.

Besides, it is obvious that the internet users are increasing day by day. The audiences are more into visual style of media such as On-line video news. In order for the advertiser to reach more audiences effectively, it is important for them to understand the current trend in the world. For example, generation X and Y are prefer to view information on line over other media vehicle is because the ability to be interactive, the immediacy of information and also the integration of motion, sound and image that attract them.

Nevertheless, being ethical in designing document is the most important element in designing a document. The content that could possibly affect one reputation and status should not be included. One mistake may hurt the particular advertiser deeply. Thus, by understanding these elements in designing document, it helps to reach the audiences more effectively.